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EU Slams Google, Microsoft and Yahoo Over Data Retention
The privacy practices of the world’s three largest search engines are under fire in Europe again. European Union officials sent letters to Google (PDF), Microsoft (PDF), and Yahoo (PDF) yesterday...
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Apple: Here's How to Opt Out of Our Targeted Ads (But Not Our Location Tracking)
Apple is rolling out its new iPhone operating system, which means that it is also rolling out its new iAd platform. Which means that Apple now has to make its users the same offer that other big...
View ArticleHow to Protect Your Child's Privacy Online
Websites popular among children and teens place more tracking technologies on users’ computers than do the top websites aimed at adults, a Wall Street Journal investigation has found. But parents can...
View Article"Cookies" Cause Bitter Backlash
Tools that track users’ whereabouts on the Web are facing increased regulatory and public scrutiny and prompting a flurry of legal challenges. Since July, at least six suits have been filed in U.S....
View ArticleWeb Analysts Push For Privacy Standards
As Web tracking faces growing regulatory and public scrutiny, people who analyze online data for a living are confronting questions about their industry. The Wall Street Journal’s What They Know series...
View ArticleMark Cuban Invests in Device-Tracking Firm
Billionaire investor Mark Cuban is among investors who have poured $5 million into startup BlueCava, which aims to develop unique IDs for computers, mobile phones and other devices. BlueCava hopes that...
View ArticleEU Chews on Web Cookies
Europe’s effort to regulate online “cookies” is crumbling, exposing how tough it is to curb the practice of tracking Internet users’ movements on the Web. Seeking to be a leader in protecting online...
View ArticleShunned Profiling Technology on the Verge of Comeback
One of the most potentially intrusive technologies for profiling and targeting Internet users with ads is on the verge of a comeback, two years after an outcry by privacy advocates in the U.S. and...
View ArticleA New Type of Tracking: Akamai's "Pixel-Free" Technology
Akamai Technologies Inc., the large Web infrastructure provider, is promoting a new tracking technique it calls “pixel-free” technology. Pixels are bits of software that tracking companies install on...
View Article"Evercookies" and "Fingerprinting": Are Anti-Fraud Tools Good for Ads?
Techniques like “evercookies” and “device fingerprinting” are new and controversial in the online ad industry, but they’re widely used by firms that seek to catch cyber criminals. Criminals, who have a...
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Microsoft's Browser Boss Dean Hachamovitch Touts Privacy Features at D@CES
Microsoft’s Internet Explorer browser is still the world’s most popular, but its dominance is being steadily eroded by competition from Mozilla, Google and Apple. Can a new, aggressive approach to...
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Google Joins Mozilla With Opt-Out Plug-In for Chrome
Not to be outdone by its rivals at Mozilla, Google released an add-on for its Chrome Web browser that allows users to opt out from ad-tracking cookies. The move is a response to a call by the Federal...
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Eat Your Cookies: EU Privacy Directive Takes Effect Wednesday
New European Union privacy regulations that require Web sites to get consent from EU users before tracking them around the rest of the Web will go into effect Wednesday. The directive is aimed at...
View ArticleLatest in Web Tracking: Stealthy "Supercookies"
Major Web sites such as MSN.com and Hulu.com have been tracking people’s online activities using powerful new methods that are almost impossible for computer users to detect, new research shows. The...
View ArticleFTC's Proposed Changes to Web Privacy Rules Give Parents More Control
The Federal Trade Commission wants to give parents more control over what information websites can collect about their children. The FTC is proposing changes to the Children’s Online Privacy Protection...
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Ireland Gives Facebook's International Privacy and Data Protection a Passing...
The Irish Data Protection Commission today concluded that Facebook has “a positive approach and commitment” to protecting the privacy of its international users, though it did get Facebook to agree to...
View ArticleGoogle Spends for New Consumer Education Campaign
Google today rolled out a new effort designed to educate consumers on technology terms like “cookies” and “IP addresses” and explain a few things about privacy online. Google calls its effort “Good to...
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Social Ad Guys 33Across Buy Copy/Paste Guys Tynt
33Across, an ad tech start-up that specializes in social data, has picked up Tynt, the start-up that publishers use to track their content when readers copy and paste their stuff. It’s an all-stock...
View ArticleFormer Dow Jones Digital Boss Gordon McLeod Lands at Krux
Gordon McLeod, the former head of Dow Jones’s digital publications, has a new job at an ad tech start-up. He’s now president at Krux, a two-year-old “data management platform” that helps publishers...
View ArticleGoogle in New Privacy Probes
Regulators in the U.S. and European Union are investigating Google Inc. for bypassing the privacy settings of millions of users of Apple Inc.’s Safari Web browser, according to people familiar with the...
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